Being a pioneer in the bike and cycle trade industry, Bottecchia has developed ground breaking technology molded to both of its racing and transport model bikes. Bottecchia cycles are not only classy pieces of kit but also well designed with very good equipment at a very reasonable price. The technology behind every bike is taken from the concept of revolutionary practices with the rider and his/her environment in mind. Thanks to its know-how, combining tradition and advanced technology, the company's purpose is to be also in the new millennium a point of reference for the cycling sector.
It all began when Ottavio Bottecchia began working with Teodoo Carnielli and starts manufacturing racing bikes, making use of his knowledge he acquired from the Tour de France in 1926. In 1930, after Bottecchia's death, the Carnielli family takes the business forward and makes Bottecchia a well-known bike brand name in Europe, and exporting to the US with great success. On the whole, the business expanded under the Carnielli family. Throughout the years, the small Carnielli workshop gradually develops into an industry. And there are around 100 workers who build Bottecchia bikes between 1930 and 1940. At the end of the sixties, the old Teodoro passes on the baton to his sons Guido and Mario. In 1973, the world’s first folding bike was produced and it was very successful in Europe. Yet in 1997, Bottecchia was acquired by the Turato family who has had two generations of history in bike manufacture – the Cicli Esperia. In 2006, the group sells over 50,000 bikes throughout Europe and looks to expand outside of Europe considering the US, Asia and the Pacific. If truth be told, there are already over 50,000 bikes that were sold in Europe at that point. It was also, in 2006 when the cycles assign exclusive distributors in Australia and New Zealand. Today, the company produces around 70 models in order to meet every kind of demand, and its earnings increases year by year.
Over the many decades, these bikes have a particular importance in the history of cycling. The experience gained through these years helped the company to develop innovative technology for cycling professionals and casual riders alike. The group's bike technology now presents a collection of more than 40 models: racing bikes, mountain bikes, "verde natura" and "city" line, super light and junior bikes. New and upcoming models includes stunning designs perfect for racing, flat bar, city living and mountain bikes.
In conlcusion, the company's aim is to introduce new interesting ideas in cycling, with flair, exceptional bicycle design, passion and meet every emerging demands for road and off road bike experience.
By: Gid Anderson
Source: http://www.articledashboard.com
No comments:
Post a Comment